Asaan Ghar Finance Limited Celebrates Recognition for Transparency in The Real Leaders Impact Awards


[Karachi, 17 January 2024] – Asaan Ghar Finance Limited, a leading housing finance company committed to ethical double bottom-line principles, proudly announces its recent accolade in the Real Leaders Impact Awards. The company was honored with a special Accountability award in the category dedicated to the Most Transparent Companies, reaffirming Asaan Ghar Finance Limited’s dedication to transparency, ethical practices, and social impact.

In its sixth year, Real Leaders®, a Global Media, CEO network and Certified B Corp, which is dedicated to inspiring the future of business, is thrilled to announce the 2024 Top Impact Companies. With over 500 applications from 15+ countries, the awards ranked privately-owned companies by asking 30 questions within 6 categories of I.M.P.A.C.T (Intention, Model, People, Accountability, Collaboration and Transformation) to vet and rank companies based on those parameters. View the rankings here –

Built on the foundation of ethical double bottom-line principles, Asaan Ghar Finance Limited seamlessly integrates profit and societal impact. The company’s core mission is to empower the middle class to achieve homeownership, build assets, and elevate their standard of living. As a customer-centric organization, Asaan Ghar Finance Limited leverages technology to automate the end-to-end customer onboarding process, ensuring an enhanced and streamlined customer experience.

Registered with the Securities and Exchange Commission of Pakistan (SECP), Asaan Ghar Finance Limited is promoted by Social Investment Managers & Advisors, LLC (SIMA Funds), USA, a renowned impact investment firm committed to driving positive social and environmental change.

“We are thrilled to receive this recognition for transparency in the Real Leaders Impact Awards. It validates our commitment to ethical business practices and our focus on making a positive impact on society through accessible and responsible housing finance solutions,” said Faiq Sattar, CEO at Asaan Ghar Finance Limited.

This acknowledgment underscores Asaan Ghar Finance Limited’s dedication to upholding the highest standards of accountability, transparency, and customer service in the pursuit of its mission to make homeownership a reality for the middle class.

About Asaan Ghar Finance Limited

Asaan Ghar Finance Limited (AGFL) stands as Pakistan’s pioneering Fintech Islamic House Finance Company, dedicated to realizing the homeownership aspirations of the urban middle class in Karachi and Hyderabad. Offering a comprehensive suite of Islamic house finance products, AGFL provides flexible solutions for purchase, construction, renovation, and balance transfer. With a commitment to affordability, AGFL offers financing up to Rs. 25 million with competitive profit margins tailored for salaried customers, all processed through a remarkable 96-hour approval time – the fastest in Pakistan. Beyond financial offerings, AGFL prioritizes customer peace of mind by providing complimentary Property and Life Takaful, financing up to 85% of the property’s value, and offering personalized customer service throughout the homeownership journey. Emphasizing flexibility, AGFL allows fixed monthly rentals for up to five years, along with pre-payment and partial payment freedom without additional charges. Embark on your path to homeownership with Asaan Ghar as

your trusted guide, building a brighter future, one brick at a time. Contact Asaan Ghar today and turn your dream into a reality!

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Maaz Ahmed

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